Insight-driven consumer brands that want to build lasting, profitable relationships with customers and are prepared to engage with an agency partner for both strategy and program execution are ideally suited for a CEA relationship.
"We believe this analysis is extremely helpful to the marketplace, as it points to what leading brands increasingly seek in an agency..." Jeannine Falcone, executive vice president for Harte-Hanks Direct Marketing and managing director for The Agency Inside Harte-Hanks."...We have the ability to tailor our client customer engagement model to the unique needs of each brand..."Read more.
Connecting the dots between strategy, analytics and execution drive stronger customer experiences... and the analysts agree!
The Forrester WaveTM: Customer Engagement Agencies, Q4 2012
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